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Figuring Out How Often You Should Post to Social Media
When I start talking with new social clients clients, they often want to know “How often should I post to social media?”
Let’s look at several factors that can help answer this question for your organization. Remember: There is no one right answer!
Avoiding Shiny Object Syndrome in Social Media Planning
Shiny Object Syndrome can be stressful - you are constantly on a roller coaster of ""Oh my gosh, all of our social media and marketing materials are TERRIBLE compared to this. Let's throw out all our social media plans, change our messaging, tactics, graphics, ALL OF IT, and start RIGHT NOW!" It can hamper our social media planning, content development - and even how we view our results.
Here’s how to combat it.
Stop Apologizing
If you, like so many organizations, haven’t invested time, process & budget in developing your social program, not having the World’s Most Amazing Social Program isn’t a surprise, and YOU CAN STOP APOLOGIZING FOR IT.
Summer Article-Palooza Round Up
How to Learn if an Employer will Support Your Mental Health
Getting out of "The Donor Zone" (Guest Post Link!)
Learn how to get your social & email communications out of just talking to donors and talking to those in the community
Don't Panic! Social Media Contingency Plans for Small Organizations
The last few years have been a LOT, and if you are like most organizations, you’ve had people change jobs, get sick, or even just…not show up? When you use social as part of your communications plan, it can be nerve-wracking to think about what might happen in an emergency, so now is the time to start creating a contingency plan!
13 Years as a Social Media Consultant
Today, thirteen years ago, I received my first signed contract from a client.
What does that look like for this social media consultant?
5 Things To Care About
If you have considered launching a social program, you’ve probably wondered about the following questions:
1 – What should we post?
2 – How can we reach the most people?
3 - Are people going to say bad things about us?
4 – How can I keep up with posting every day?
5 – Who from our organization is going to do the posting?
SUPER VALID QUESTIONS, but here are some that may help you even more: