Corrie Oberdin 12/6/24 Corrie Oberdin 12/6/24

What's Your Social Media Strategy for 2025?

It can be extremely easy to get into a rut with social media. We've got the channels that work for our business, the messages we know we need to get out, and (if we are extremely lucky) a pipeline of content begging to be released upon the world. Here are four considerations I look at when creating or updating a social media strategy for the new year.

Corrie Oberdin 5/8/24 Corrie Oberdin 5/8/24

Figuring Out How Often You Should Post to Social Media

When I start talking with new social clients clients, they often want to know “How often should I post to social media?”

Let’s look at several factors that can help answer this question for your organization. Remember: There is no one right answer!

Corrie Oberdin 2/29/24 Corrie Oberdin 2/29/24

Avoiding Shiny Object Syndrome in Social Media Planning

Shiny Object Syndrome can be stressful - you are constantly on a roller coaster of ""Oh my gosh, all of our social media and marketing materials are TERRIBLE compared to this. Let's throw out all our social media plans, change our messaging, tactics, graphics, ALL OF IT, and start RIGHT NOW!" It can hamper our social media planning, content development - and even how we view our results.

Here’s how to combat it.

Corrie Oberdin 1/31/24 Corrie Oberdin 1/31/24

Having trouble starting your social media strategy?

Don’t cut yourself (OR the person running your social media program) short by thinking that the time you (or they) spend planning, working out ideas and problems, and who will carry what isn't "getting started."

Corrie Oberdin 11/3/22 Corrie Oberdin 11/3/22

Stop Apologizing

If you, like so many organizations, haven’t invested time, process & budget in developing your social program, not having the World’s Most Amazing Social Program isn’t a surprise, and YOU CAN STOP APOLOGIZING FOR IT.

Corrie Oberdin 4/14/22 Corrie Oberdin 4/14/22

Don't Panic! Social Media Contingency Plans for Small Organizations

The last few years have been a LOT, and if you are like most organizations, you’ve had people change jobs, get sick, or even just…not show up? When you use social as part of your communications plan, it can be nerve-wracking to think about what might happen in an emergency, so now is the time to start creating a contingency plan!