Ideas and insights for my small-team friends.

Avoiding Shiny Object Syndrome in Social Media Planning

Avoiding Shiny Object Syndrome in Social Media Planning

Shiny Object Syndrome can be stressful - you are constantly on a roller coaster of ""Oh my gosh, all of our social media and marketing materials are TERRIBLE compared to this. Let's throw out all our social media plans, change our messaging, tactics, graphics, ALL OF IT, and start RIGHT NOW!" It can hamper our social media planning, content development - and even how we view our results.

Here’s how to combat it.

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Stop Apologizing for your Social Media Program

Stop Apologizing for your Social Media Program

If you, like so many organizations, haven’t invested time, process & budget in developing your social program, not having the World’s Most Amazing Social Program isn’t a surprise, and YOU CAN STOP APOLOGIZING FOR IT.

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