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What's Your Social Media Strategy for 2025?
It can be extremely easy to get into a rut with social media. We've got the channels that work for our business, the messages we know we need to get out, and (if we are extremely lucky) a pipeline of content begging to be released upon the world. Here are four considerations I look at when creating or updating a social media strategy for the new year.
Look at What You Did: Creating a social media measurement habit
To know where you are going in your social media program, you have to measure it.
As we move into the last part of 2024, we’ll be looking at tracking & measuring. Some people love it - and it can drive stress or panic into the hearts of others.
Learn how you can turn social media measurement into a habit!
Figuring Out How Often You Should Post to Social Media
When I start talking with new social clients clients, they often want to know “How often should I post to social media?”
Let’s look at several factors that can help answer this question for your organization. Remember: There is no one right answer!
Podcast Spotlight
Corrie was on the podcast, “Your First Digital Product” - focusing on marketing, creating consistency in social media or email use, and generally, getting your marketing done.
Avoiding Shiny Object Syndrome in Social Media Planning
Shiny Object Syndrome can be stressful - you are constantly on a roller coaster of ""Oh my gosh, all of our social media and marketing materials are TERRIBLE compared to this. Let's throw out all our social media plans, change our messaging, tactics, graphics, ALL OF IT, and start RIGHT NOW!" It can hamper our social media planning, content development - and even how we view our results.
Here’s how to combat it.
Summer Article-Palooza Round Up
Don't Panic! Social Media Contingency Plans for Small Organizations
The last few years have been a LOT, and if you are like most organizations, you’ve had people change jobs, get sick, or even just…not show up? When you use social as part of your communications plan, it can be nerve-wracking to think about what might happen in an emergency, so now is the time to start creating a contingency plan!