Five things to do for your digital marketing to get over the Quarter 4 marketing crunch.
MooDang doesn't want you to stop, she wants you to do these five things for your Q4 Marketing.
Facing down your marketing for Quarter 4 can feel…intimidating.
Quarter 4 is one of those quarters that shouldn't be ANY different from any other quarter.
But.
We all have about ten thousand work and non-work obligations that threaten to overtake us*. While the quarter lasts 90 days, between Halloween, Thanksgiving, Giving Tuesday, Christmas, Hanukkah, New Year, and holiday parties, it can feel like we've only got about two weeks to get things done and our marketing message out there.
I implement five tactics (both with and for) for my clients annually, which you can adopt to clear out the crunchy Q4 marketing feeling.
Look at your calendar and determine the weeks (or days) you will NOT be actively marketing. Block those days/weeks off on your Q4 marketing calendar. These can be days you won't post on social media, weeks when you won't send emails, or when your paid social ads will be dark. I typically like my clients to align this with times when their offices are closed, but I also ask them to...
Think about what your audience is doing. What will they do on their time off? If you know they'll look for you while on holiday, keep yourself in the game. If you know the last thing they want to consider is YOU, and no one will notice if you don't post to social media or send out a December newsletter, bow out for a bit.
Outline your messaging (social, email & web updates) inside your calendar's open spaces to ensure you're not oversaturating. It can be highly tempting to fit ALL the messages and calls to action in our time - leading to double and triple the messaging or email volume (who on this list HASN'T received five emails in one day on Giving Tuesday from a nonprofit?). This can exhaust your audience, but guess who ELSE it exhausts? You!
Pre-write or pre-develop your messages as much as you can. October (the month we are about to embark upon) is a great time to start writing messaging (social and emails) for campaigns that launch during busier times in November and December. By doing this, you can feel more prepared and less stressed when the BUSY time hits.
Keep your messages simple. You are busy. Your audience is busy. No one has the time or the energy to read a 5 paragraph post about your product or service. Get the the point.**
If you need help writing social or email campaigns or developing paid social content for Q4, please email me & let's chat! If you want to talk about how you might make your marketing more sustainable in 2025 - even better.
Want more of this? Subscribe to my monthly newsletter, Sustainable Social!
