Social Media Services for Small Teams

Let’s be Realistic.

Whether your organization feels empowered or burdened by your social program can come down to strategy, planning, and being realistic about what your social program can look like with the resources you have.

With over 20 years in the social and digital marketing* industry and over 14 years as a social media consultant, I know that organizations of all sizes struggle to create, implement, and maintain a sustainable social media strategy.

Whether you’re currently on all the socials or just one channel, I can help you create a sustainable social media strategy - and I give you the tools you need to keep it going. Along the way, I give you tools to become more social media literate so you can make decisions for your organization in the coming years.

Channel Relaunch

Does your social media program need a full makeover? If you keep promising to get your social media channels organized, but are one of the many organizations that post rarely - if ever - a channel relaunch may be in order.

Starting social from (almost) scratch in 2024 may sound daunting, but your organization doesn’t have to go it alone! I’ll work with you to create a program that, over time, will become an integral part of your marketing mix. Channel Development is a 3-6 month process (depending on the number of channels & support needs). It can include strategic planning, voice development, channel setup, content framework (messaging framework & a 12-month content plan), customer service plans, and staff training.

Channel Relaunch Programs are best for organizations with small teams or teams of one that have not posted more than once per week in the last 6-12 months. Programs start at $5,000.

Channel Cleanup

Are you using social media regularly but not getting the results you want? Channel Cleanup is for organizations who are regularly posting but need a tune-up in strategy, approach & messaging.

Together, we’ll reinvigorate your social program - bridging the gaps between your current program and what you want your channels to accomplish. It includes a channel review, redevelopment strategy, voice recalibration, updates to your messaging plan & customer service program, and staff training.

Channel Cleanup Programs are best for organizations with small teams or teams of one that have posted more than once per week in the last 6-12 months. Programs start at $5,000.

Frequently Asked Questions

(about my social media services)

  • Sustainable social media programs need a solid social management solution, but to get to a sustainable program, you need a solid foundation. This is why I offer social media support programs only to clients who have gone through either a Channel Relaunch or Channel Cleanup program. I do not “walk in” to existing social media programs and pick up the management without first ensuring that you have a sustainable strategy in place.

    Support programs for clients who have gone through either the Relaunch or Cleanup programs start at $1500/month.

  • So here’s the deal:

    A good (sustainable) social media program isn’t just about pushing out content. It’s about sourcing great stories from your organization, creating the social messaging, posting the social messaging, engaging with your audience, providing customer service and/or community engagement and measuring your outcomes. If you’re looking for someone to just push a button, I’m not your person, sorry.

    But if you’d like to take what you have and envision something more cohesive, let’s talk. Support programs for clients who have gone through either the Relaunch or Cleanup programs start at $1500/month.

  • YES! Part of each program includes figuring out who does what - and sometimes, that person is me.

    I offer social media support programs to clients who have gone through either a Channel Relaunch or Channel Cleanup program. This support can look different for each client - for some, I provide content support, for some, comprehensive support, and for some, I come in quarterly to help identify messaging & quantify what you’ve done. How involved I am (or not) after our relaunch or cleanup is based on your ongoing needs.

    Support programs for clients who have gone through either the Relaunch or Cleanup programs typically start at $1500/month.

Not sure what you need? Feel like you need All The Things?

That’s ok. Email me to book a consultation and we can talk through your needs and create a program that works for you!